The Eras Tour: Heather Elder and Jigisha Bouverat on Three Decades in Commercial Photography

Two friends, three decades, one industry seen from completely different seats. Jigisha Bouverat (Director of Art Production at Chiat\Day, production company owner, photography app founder) and Heather Elder (artists' rep, podcast host, founding member of the Artist Management Association, AI Committee Co-Chair) walk through the eras that shaped commercial photography, and them, in a candid conversation about what changed, what broke, and what it takes to keep building a career when the ground keeps moving.

How do you get hired by brands? How do you price a shoot that includes both photo and video? And what do the people making those hiring decisions actually look for? This panel brings together photographers, advertising producers, and brand marketing leads for a conversation about how commercial photography really works, from the first email to the final deliverable.

A live recording of the Dear Art Producer podcast, hosted by Heather Elder. Heather sits down with Sari Rowe, freelance producer at Omnicom, and other producers from the agency and brand side for a conversation about the state of the industry from the people who hire, brief, and shepherd creative work. Expect honest talk about AI's growing role in production, how treatments and estimates are evolving, the realities of usage and terms & conditions, and how agency and brand-side producers are navigating today's marketing landscape together. Audience questions encouraged; bring your curiosities about the business behind the work.