From Pitch to Production: Working with Brands & Agencies

A conversation on the preservation and study of photographic archives, the fine art print side of the industry, and the responsibility photographers have in preserving their own bodies of work. Bringing together practical, academic, and digital preservation perspectives, the panel covers how historical collections inform contemporary visual storytelling, how photographers choose labs, papers, and formats, and how print sales factor into a sustainable photography business.

Two friends, three decades, one industry seen from completely different seats. Jigisha Bouverat (Director of Art Production at Chiat\Day, production company owner, photography app founder) and Heather Elder (artists' rep, podcast host, founding member of the Artist Management Association, AI Committee Co-Chair) walk through the eras that shaped commercial photography, and them, in a candid conversation about what changed, what broke, and what it takes to keep building a career when the ground keeps moving.

An honest conversation with photographers and industry professionals about what it takes to build and sustain a career in commercial photography. Pricing, client communication, dry spells, this panel gets into the parts of the photography business that you can't afford to overlook.