Inside the Music Video: From Concept to Cut

A forward-looking celebration of New York street photography in 2026, exploring how today's creators are documenting the city differently while honoring its cultural memory. The conversation covers the influence of 90s film aesthetics, street photography as a cultural archive, building a recognizable voice, and translating personal work into sustainable opportunities.

Walk through Minneapolis with a motion-first eye, with Chris McDuffie as your guide. He will show you how to find and capture compelling footage in real city environments using whatever gear you have on hand.

Chris breaks down the music video production process from creative brief to final edit, including how filmmakers can get into this side of the industry. Drawing on his own experience shooting narrative and performance-driven music videos with AI-assisted VFX, this is a practical look at how these projects actually come together.