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Candace Gelman
Candace Gelman follows her heart. For the last three decades, she has made it her mission to inspire the artists who flock to her to trust their abilities and follow their hearts. Fine-tuned by years of school teaching, Candace has an uncanny ability to foster growth in her artists, particularly those who are new to the commercial world, who see Candace as their light and compass while navigating a new, demanding industry. Her gift for communication enables Candace to share her photographers' visions, spreading beautiful imagery throughout the world. As founder and director of Candace Gelman & Associates, an agency that represents some of the most prolific image makers of our time, Candace builds bridges from art to commerce. Her philosophy is simple: "Stay true to your vision, work hard, and keep evolving."
A live recording of the Dear Art Producer podcast, hosted by Heather Elder. Heather sits down with Sari Rowe, freelance producer at Omnicom, and other producers from the agency and brand side for a conversation about the state of the industry from the people who hire, brief, and shepherd creative work. Expect honest talk about AI's growing role in production, how treatments and estimates are evolving, the realities of usage and terms & conditions, and how agency and brand-side producers are navigating today's marketing landscape together. Audience questions encouraged; bring your curiosities about the business behind the work.
A candid, high-level conversation about how agency work operates. Panelists dig into how photographers get discovered, how usage and licensing are evolving in the age of AI, and what it means to get seen now.
Space is limited. Get your passes today.



